You have a good product or service. You have effective writers and skilled marketers, and you always use a professional translation agency to convert your marketing content into other languages.
In this blog, we discuss the role of translations in international marketing, how translations are currently handled in companies, and how translations can be improved from a marketing perspective.
Did you know that you as a purchaser of language services can influence the quality of your translations?
Your company has an excellent product, but its demand in the home market has peaked. Analytics indicate there’s an international demand for a product you have developed, but you are feeling unsure about entering foreign markets. Your company has already explored expanding abroad, but you are[...]
The translation needs of companies vary between industries and individual companies. However, in all cases there is the need to keep both cost-effectiveness and quality as high as possible. Because of this, choosing a language service provider through competitive tendering is very smart.
When you buy a translation, you are actually buying communication. Your text has a clear purpose: it must effectively communicate your messages to somebody. You probably agree that communication is a creative field, and communication specialists may write and edit your texts with much attention[...]
Digitalization provided marketers with new tools for reaching larger target groups. However, such tools alone are not enough, because each target group needs to be spoken to in its own language.
In this blog article, we explain why international marketing pays off and also give some handy tips[...]
When you want to find out something, what’s usually the first place you go to look for it?
Nine times out of ten, the answer is search engines – and through them, we can access the relevant websites that produce services, products or relevant information. On the go with a mobile device, when[...]
Webinars are a popular and easy tool for sharing your knowledge or passion. All you need is an audience, solid promotion, engaging content, and a camera – then you’re ready to broadcast your message live to viewers around the globe.
Now, I’ll show you how to determine the minimum amount of content that you will need in order to successfully do marketing in a language version.