Fireballs, roosters and sing-offs: New Year customs worldwide

As we begin to wrap up the holidays with a big red bow and prepare for the year ahead, we decided to take a closer look at how different cultures around the globe celebrate the New Year.

Holiday traditions around the world

Colder weather, snow on the ground (depending on where you call home) and preparing for family gatherings – all means one thing – the holidays are upon us! Depending on your region or religion, the holiday season might carry different meanings: Christmas, Hanukkah, Kwanzaa or other celebrations.[...]

E-Commerce localization: Keep up with your global customers’ demands

Online shopping has finally made it everywhere: In 2020 it’s become a given, just like paying a visit to the store in town – and people can do it in their pajamas. Which makes it even more personal ... and that means a challenge.

The rise in demand of live interpreting for virtual events

The continued disruption to business meetings and world travel, and shift of emphasis to virtual meetings and events, has been well documented over the last 18 months. But one critical aspect of this trend that’s less well known has been the shift of corporate budgets from business travel to web-

How to produce your international annual report

An annual report, also known as a Universal Registration Document (URD), is the most strategically important document that a company publishes during the year, as it contains influential information for regulators and investors, including those based in other countries.

10 ways to (trick or) treat your content marketing strategy 🎃

Colder weather, trees that look like they’ve changed to gold, and pumpkin spice lattes mean one thing - Halloween is just around the corner 🎃. But treats don’t have to be all sugar - we've packed a handful of resources and useful tips to ensure your content marketing efforts are spook-tacular! [...]

Want to go global? Why you need to localize first

Digital globalization is one of the hottest topics of the 21st century. Consumers are increasingly making purchases online. Thanks to the global pandemic, more business than ever is done virtually and across borders.

The ultimate marketing holiday calendar for 2021

It’s no surprise that a lot is at stake for companies during the holiday season. But for a winning holiday marketing strategy, it's crucial to ensure your campaigns are relevant to your audience, taking into account their connection the specific holiday/occasion.

Optimize your marketing budget for 2022 and beyond

From shifts in physical mobility to altered sales and consumption habits, marketing has been in charge of alleviating some of the pandemic’s severe business impacts. In the beginning, the spread of the Covid-19 virus caused some of the biggest leading companies to focus their marketing efforts[...]

How to optimize your content strategy for international SEO

Is your brand ready to take on the world? Your focus on international SEO (or lack thereof) can help or hinder your international strategy, respectively. While a large portion of international SEO is related to technical details (URL structures, hreflang, tech stacks, and more), you still need[...]