10 ways to (trick or) treat your content marketing strategy 🎃

Colder weather, pumpkins, trees that look like they’ve changed to gold, and pumpkin spice lattes mean one thing - Halloween is just around the corner 🎃. But treats don’t have to be all sugar - we've packed a handful of resources and useful tips to ensure your content marketing efforts are[...]

Want to go global? Why you need to localize first

Digital globalization is one of the hottest topics of the 21st century. Consumers are increasingly making purchases online. Thanks to the global pandemic, more business than ever is done virtually and across borders.

Optimize your marketing budget for 2022 and beyond

From shifts in physical mobility to altered sales and consumption habits, marketing has been in charge of alleviating some of the pandemic’s severe business impacts. In the beginning, the spread of the Covid-19 virus caused some of the biggest leading companies to focus their marketing efforts[...]

How to optimize your content strategy for international SEO

Is your brand ready to take on the world? Your focus on international SEO (or lack thereof) can help or hinder your international strategy, respectively. While a large portion of international SEO is related to technical details (URL structures, hreflang, tech stacks, and more), you still need[...]

Expert tips on why technical documentation matters in business

In this blog, we explain why technical documentation is important and how a company and the end customer benefit from high-quality technical documentation. We also take a sneak peek at the challenges of technical documentation and its future.

Four questions to help you get software localization right

Software localization can be intimidating at first. If you’re considering localizing your software, you might not be sure where to start, how to avoid pitfalls along the way, or whether localization is even the right move for your business. To address these concerns, we’ve interviewed Patrick[...]

Your international SEO guide: technical edition

You know the importance of international SEO when it comes to growing your business, but do you know how to best optimize your website for a global audience? You might think it’s about translation and localization, and you’re right, but it’s much more than just that. To go global, you have to[...]

Subtitles or voice-overs: everything you need to know

Subtitling and dubbing options can differ per country, content and budget. Subtitles are not always available in all languages. Content creators, studios and distributors therefore don’t reach the potential of their audience. But why?

Expert tips for localizing international products

Does your product speak different languages?

There is no universal solution for localization, as each organization and product is different. However, there are several factors that can considerably improve the potential for success. In this blog article, Oura’s localization manager shares her[...]

How to choose the interpreting service that's right for you

International conferences, cross-border business negotiations, press conferences, academic meetings… there are many situations where speakers of different languages come together, whether in person or on a conference call. In each of these cases, participants need to fully understand what is[...]