Ethos, pathos and logos - should we care?

The legendary Greek philosopher Aristotle listed three rhetorical appeals; ethos, pathos and logos. The fourth was wine, but as we already know its appeal well enough, we will leave any further discussion of it till May 1, Midsummer or New Year's Eve.

How can English language training help B2B and B2C companies?

In this blog post, we discuss why companies should invest in English language training, even if they consider their employees’ skill level to be good.

How can elearning be used for sales promotion?

In this blog we will explain why and how elearning is a viable option for sales and marketing support.

Doing business in India demands more than just risk and profitability analyses

Many people approaching India from a strict production economy viewpoint and aiming only to maximize the return on their investment and the predictability of their operations will soon encounter their share of challenges.

Is your company's language skills assessment scale really helping you?

For years, we at Acolad have searched for the best ways to measure the results of language training. Most companies and institutions have systems in place to assess the benefits of a function or operation.

Get your message through using the cooperative principle

Why do native English speakers hate group emails so much? What about info share sessions? Well, it’s because — although most natives don’t realize it — they’re probably following something called the Cooperative Principle, identified in the 1970s by the linguist Paul Grice. Not following the[...]

How to Make a Presentation in English Sound Good

We all know by now the cardinal sins of presentations: slides with too much text, or a presenter whose idea of presenting is to merely read aloud the text on the slides, or a presenter who gazes at their shoes… The list goes on. But, assuming you’re experienced enough to not be making those[...]

Motivation and self confidence the key to success

I have been involved in teaching English as a foreign language to both adults and children since 1995. I have taught English in England, Italy and for the last 10½ years in Finland.

Dyslexia and language learning

In discussions about dyslexia and how it affects language learning – which is of course close to my heart as a language teacher – I am often asked:

“If a student is dyslexic, how should it be taken into account in language learning? Is there something that all dyslexics share in a learning[...]

Dyslexia is no barrier to professional success

Although a common phenomenon, dyslexia (also known as “reading disorder”) has not been much written about. At Acolad, we encounter an increasing number of pupils who struggle with learning due to dyslexia.