Traditional and digital commerce seem to be merging more and more. Physical brick-and-mortar stores that still lack ecommerce generally aim for digital commerce, and the current trend is for e-stores to open bricks and mortar equivalents.
Ecommerce is the future of retail, and the future is already here.
Online shopping has finally made it everywhere: In 2020 it’s become a given, just like paying a visit to the store in town – and people can do it in their pajamas. Which makes it even more personal ... and that means a challenge.