Consumer behavior has transformed in the last decade as technology influences access to information, buying habits and pace of the purchase cycle. This has shifted the way companies approach marketing to engage customers worldwide. While brand loyalty can still be a strong motivator, capturing[...]
Global marketing campaigns: Is your approach personalized for each locale?
You’ve created the perfect global marketing campaign, and now it’s time to unveil it across your 12 key markets. Great! Time to break out the champagne and watch as the new revenue rolls in.
5 considerations when choosing a global content services partner
The cost of global content solutions is a crucial deciding factor for businesses. While it's vital to find a partner who balances cost with quality, it isn't an easy task.
Content marketing: removing language borders
Modern organizations already recognize that “knowing their audience” and mapping their strategy to target personas is the most effective way to resonate with the user and achieve higher growth and customer retention.
4 reasons why you need transcreation for your global marketing
Long gone are the days when global brands only needed to translate their marketing content. Today, customers expect content that personally appeals to them, and in response, brands strive to create messages that can really resonate and connect with their audience.
Global marketing: Is your message getting lost in translation?
With your audiences spread across the globe, it is increasingly challenging to communicate in ways that resonate in different cultures. All your messages need to be adapted to the local market so that your customers can connect and engage with your brand.
A Beginner’s Guide to Digital Marketing in Russia
Has the Russian market been a rather white spot on your map of success? There are ways to change that – which surely is a promising venture: Though Russia alone already has an impressive population of 144,5 million, marketing in Russian has the power to get you even much further:
Content Marketing: why you should be outsourcing content creation
Content Marketing is one of the most effective strategies for increasing traffic, conversion and generating more leads than traditional marketing. In other words, content creation should be a top priority in any successful organization.
5 steps to simplify multilingual content management
Does your organization handle multiple translation providers? Manage translations and multilingual content only on the department level? Have little to no insight into translation processes across different teams, divisions or centers?
Multilingual vs. International SEO: do you know the difference?
For global brands, international SEO and/or multilingual SEO are invaluable. There are multiple challenges when it comes to making a worldwide footprint: what type of website translation tools to use, transcreating your marketing campaigns, numerous local search engines … All this just to ensure[...]
