Holiday traditions around the world – calling for inclusive marketing!

What do marketing and kindergarten have in common? While you may come up with funnier answers, I’m referring to the routine of many rituals repeating each year. After Summer comes the back to school season, and then the Winter holidays start - sooner or later, depending on where you are in the[...]

The ultimate marketing holiday calendar for 2022

Gone are the days when the holiday season started with Halloween and jack-o-lanterns, where customers waited for Black Friday to rush to their favorite stores to grab the discounted items on their wishlists.  

5 considerations when choosing a global content services partner

When looking for a localization partner, at one point or another, you may find yourself trying to compare services that seem pretty similar, and the decision about which global content services provider to choose is not an obvious one.

Scaling content operations: why you should outsource content creation

Content marketing is one of the most effective strategies for increasing traffic, conversion and generating more leads than traditional marketing. When your target audience is global, having search-optimized digital content becomes even more pressing to ensure visibility in different markets. In[...]

Going international? Here’s what you need to know for your Glocal SEO

Everything SEO is on point in your enterprise – when it comes to your home market. Time for a big decision: It’s time to go international. 

5 rules for scaling your global marketing operations

It's undeniable that if you want to reach international markets, the first step is to define your global branding strategy - long-term planning is key for your marketing success. But while a brilliant strategy is crucial to put you on the global market, you need solid execution to stay there.[...]

What’s a learning needs analysis (LNA) and why it's important

How many times have you heard about the importance of training and development, but you don’t know exactly what it entails? More importantly, do you know how to measure your training program’s effectiveness or even if there are ways to measure your program’s effectiveness?

Book review: Evidence-informed learning design

The number one goal of our learning designers here at Acolad is to design experiences that ensure learners develop the skills their organization needs to succeed. One way we do that is to follow the learning sciences.

How to engage customers worldwide: Transcreate your global marketing content

Consumer behavior has transformed in the last decade as technology influences access to information, buying habits and pace of the purchase cycle. This has shifted the way companies approach marketing to engage customers worldwide. While brand loyalty can still be a strong motivator, capturing that[...]

Global marketing campaigns: Is your approach personalized for each locale?

You’ve created the perfect global marketing campaign, and now it’s time to unveil it across your 12 key markets. Great! Time to break out the champagne and watch as the new revenue rolls in.