When starting with site analysis to gain insights on how visitors are using your website, Google Analytics (GA) is by far the most popular tool of choice for digital marketers and web analysts around the world, including myself.
Whether you're starting out with managing your online presence or you’re a seasoned digital marketing professional, all the possibilities in this digital world can be a bit daunting and it’s often hard to see the beginning of this journey. It’s not just difficult to plan activities and assign[...]
So you have a successful, optimized website. It ranks high in search engines for multiple keywords in your home country, and audiences are flooding in. That’s great! But you notice that traffic numbers are lower than you want for your international audiences. Why is this happening? What may be[...]
SEO is important. Depending on the industry you’re in, almost half of your website traffic should be organic, i.e. generated through search engines such as Google.