Case example: eLearning for internal competence development

This time, we’re going to see how versatile eLearning is and how it can be customized for different learners and learning objectives by looking at a very common use-case example for eLearning: internal competence development.

Ethos, pathos and logos - should we care?

The legendary Greek philosopher Aristotle listed three rhetorical appeals; ethos, pathos and logos. The fourth was wine, but as we already know its appeal well enough, we will leave any further discussion of it till May 1, Midsummer or New Year's Eve.

Why outsource keyword research?

A company's search engine marketing may be finely tuned to the home market, but what should they do when planning to expand overseas? How can equally good search engine visibility be ensured in other language areas?

In this blog we will discuss the added value a translation service provider can[...]

What is the role of translations in international marketing?

In this blog, we discuss the role of translations in international marketing, how translations are currently handled in companies, and how translations can be improved from a marketing perspective.

A dedicated machine translation engine improves a company’s data security

In this blog, we will explain how a machine translation engine dedicated to the company’s use is also an investment in the company’s data security.

What are the best uses for machine translation?

In this blog post, we will explain which text types are best suited for machine translation.

How can SMEs benefit from translation technologies?

It is easy to think that only large companies can make use of translation technologies. However, today’s technologies are very scalable and perfectly suited for the needs of small and medium-sized enterprises.

In this blog post, we explain which translation technologies are available and what[...]

How can English language training help B2B and B2C companies?

In this blog post, we discuss why companies should invest in English language training, even if they consider their employees’ skill level to be good.

How can elearning be used for sales promotion?

In this blog we will explain why and how elearning is a viable option for sales and marketing support.

What affects translation quality – 10 pro tips for better translations

Did you know that you as a purchaser of language services can influence the quality of your translations?