Multilingual terminology: your ticket to reducing costs and improving quality

When you think of translation quality, you more than likely also think of elements such as accuracy, consistency and correctness. It’s either right or wrong. Correct or incorrect. All based upon accuracy and not preference.

Optimizing customer experience:  experimentation and personalization

Our expertise working with clients for the past 3 decades has taught us that great digital experiences are not built overnight. They rather require an iterative approach by which marketers can continuously measure customer engagement in a live environment and optimize experiences accordingly.

Website Localization: 3 effective approaches to multilingual websites

Localizing your website is crucial for global growth and new market penetration. By ensuring your diverse audiences’ can access information easily in their native languages, you improve SEO and brand affinity, which leads to increased conversions and ultimately greater ROI. If people cannot find[...]

Global software and website testing best practices

When you’re ready to have your software or website adapted for new markets, there is much to consider. Having a globalization strategy ensures your software user interface, website or mobile apps will function across operating systems, browsers, channels and devices in all languages. So, which kind[...]

5 ways to get the most out of your global branding operations

Recently we’ve been focusing on the need of a global branding strategy and how, even during a period of crisis, long-term planning is key for your marketing success. But while a brilliant strategy is crucial to put you on the global market, you need solid execution to stay there. That’s when[...]

How to optimize customer experiences at scale

Customer experience has become a key differentiator for many organizations. Your customer’s experience greatly depends on high-quality and immersive content throughout the entire customer journey, ideally tailored to their needs using techniques like personalization.

5 steps for brand consistency on a global scale

The number one global branding goal? Brand consistency, of course – Over 80% percent of global brands agree consistency is key to customer trust. What are ways to ensure brand consistency that knows no borders? Through brand terminology.

EU MDR Summary of Safety and Clinical Performance (SSCP) requirement: smart practices for multilingual compliance

We’re all aware of the impact EU Medical Device Regulation (MDR) has on product labeling, as many Medical Device companies have prepared their multilingual product documentation and labeling for compliance.

Elearning localization: How to connect your LMS with a TMS

You’ve spent a lot of time analyzing, selecting, implementing and populating a learning management system (LMS). The next step – localizing your elearning and training materials for multilingual audiences – can potentially be one of the most complex and time-consuming phases you’ll encounter.

What’s a learning needs analysis (LNA) and why it's important

How many times have you heard about the importance of training and development, but you don’t know exactly what it entails? More importantly, do you know how to measure your training program’s effectiveness or even if there are ways to measure your program’s effectiveness?