The Acolad blog

Colder weather, snow on the ground (depending on where you call home) and preparing for family gatherings – all means one thing – the holidays are upon us! Depending on your region or religion, the holiday season might carry different meanings: Christmas, Hanukkah, Kwanzaa or other celebrations.[...]

Online shopping has finally made it everywhere: In 2020 it’s become a given, just like paying a visit to the store in town – and people can do it in their pajamas. Which makes it even more personal ... and that means a challenge.

The continued disruption to business meetings and world travel, and shift of emphasis to virtual meetings and events, has been well documented over the last 18 months. But one critical aspect of this trend that’s less well known has been the shift of corporate budgets from business travel to web-

Colder weather, trees that look like they’ve changed to gold, and pumpkin spice lattes mean one thing - Halloween is just around the corner 🎃. But treats don’t have to be all sugar - we've packed a handful of resources and useful tips to ensure your content marketing efforts are spook-tacular! [...]

Digital globalization is one of the hottest topics of the 21^st century. Consumers are increasingly making purchases online. Thanks to the global pandemic, more business than ever is done virtually and across borders.

It’s no surprise that a lot is at stake for companies during the holiday season. But for a winning holiday marketing strategy, it's crucial to ensure your campaigns are relevant to your audience, taking into account their connection the specific holiday/occasion.

From shifts in physical mobility to altered sales and consumption habits, marketing has been in charge of alleviating some of the pandemic’s severe business impacts. In the beginning, the spread of the Covid-19 virus caused some of the biggest leading companies to focus their marketing efforts[...]

Is your brand ready to take on the world? Your focus on international SEO (or lack thereof) can help or hinder your international strategy, respectively. While a large portion of international SEO is related to technical details (URL structures, hreflang, tech stacks, and more), you still need[...]

Given the global nature of today’s business landscape, multilingual cases are becoming more and more likely as businesses enter new markets and export around the world. This means that when a case comes up, you’re likely to find source documents in several different languages, especially at the[...]

In cases with multilingual documents, translations may seem like just another thing to take care of before the trial. However, your choice of a translation partner is more important than you think!