Make the most of your marketing budget for 2023 and beyond

The odds of a recession in 2023 are on the rise, and as a large or small business, you'll need a plan to help your organization continue to grow, even through challenging times.

While we'd agree marketing budgets were still recovering from the effects of the coronavirus pandemic in 2022, with[...]

Insider's tips for a successful, easy-to-handle translation RFP

Selecting a translation provider is no easy feat. A translation RFP (Request for Proposal) is the best standard procedure to select the right global content partner or LSP (Language Service Provider), easily turning into a complex and time-consuming resource investment. But worry not: Our guide[...]

10 ways to (trick or) treat your global marketing strategy 🎃

Colder weather, trees that look like they’ve changed to gold, and pumpkin spice lattes mean one thing - Halloween is just around the corner 🎃. But treats don’t have to be all sugar - we've packed a handful of resources and useful tips to ensure your content marketing efforts are spook-tacular! 👻

Holiday traditions around the world – calling for inclusive marketing!

What do marketing and kindergarten have in common? While you may come up with funnier answers, I’m referring to the routine of many rituals repeating each year. After Summer comes the back to school season, and then the Winter holidays start - sooner or later, depending on where you are in the[...]

The ultimate marketing holiday calendar for 2022

Gone are the days when the holiday season started with Halloween and jack-o-lanterns, where customers waited for Black Friday to rush to their favorite stores to grab the discounted items on their wishlists.  

8 ways to maximize your translation budget

It’s safe to say that the need for language translation services isn’t exclusive to global companies. If you aspire to penetrate a new market or are trying to expand your business reach, you’ll need to take your content further and consider localization as well.

Global branding: 10 lessons for consistent global growth

Every successful global brand took strategic steps and time to get where they are now. So, how did they reach the top – and more importantly, what is their secret for staying so powerful? Let's analyze a few examples of outstanding global branding in action, to help your business find its way to[...]

5 considerations when choosing a global content services partner

When looking for a localization partner, at one point or another, you may find yourself trying to compare services that seem pretty similar, and the decision about which global content services provider to choose is not an obvious one.

Scaling content operations: why you should outsource content creation

Content marketing is one of the most effective strategies for increasing traffic, conversion and generating more leads than traditional marketing. When your target audience is global, having search-optimized digital content becomes even more pressing to ensure visibility in different markets. In[...]

6 best practices for Adobe Experience Manager website projects

Adobe Experience Manager (AEM) is an enormous enterprise web content management system. It is packed with functionalities which enable content authors to create great digital experiences.